Retail marketing expert, and Co-Founder of eMarketingLogic, Jake Fell shares how to use your retail data to personalize your marketing efforts!
For growing retailers, it's the biggest question: how do I get customers back into my store? The answer is, you know them inside and out. You invest in them like the profitability of your store depends on it — because it does. In order to grow profitably, a cornerstone for your retail business must be to deeply understand your customer.
How do you do that? Through data collection, analysis and customer segmentation, all of which allow you to engage your customers in highly personalized and meaningful ways. Technology is critical to drive this process, learn how Jake Fell approaches retail marketing using CRM data and how the retailers he works with are thriving because of it!