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Detroit Institute of Arts (DIA) selects Springboard Retail to power its retail operations.

Aug 7, 2018

DIA, nationally ranked, fine art museum, partners with Springboard Retail to increase per capita revenue and profit margin across all retail channels.

Boston, MA — August 7, 2018  Springboard Retail, the leading cloud POS and Retail Management platform designed to help growing retail brands drive sales and margin, today announces its partnership with the Detroit Institute of Arts (DIA), one of the top fine art museums in America.

Owned by the City of Detroit since 1919, DIA experienced a pivotal change when in 2014 ownership was transferred to a non-profit, Detroit Institute of Arts, Inc., as part of the settlement of the City of Detroit's bankruptcy. Spurred by this historic shift, the DIA reconsidered all revenue generating operations, including retail.

For Eric Huck, Director of Retail Operations, the primary goal was for the retail division, “to develop stronger revenue streams and become a profit center for the museum across all our retail channels; the museum shop, exhibition shops, pop-up shops, ecommerce store, as well as wholesale and corporate sales. We prioritized decreasing our expenses and find ways to work more efficiently, like streamlining processes and allowing technology to reduce manual work.”

The acquisition of the exhibition Star Wars™ and the Power of Costume became the catalyst for change, and the retail team began their search for a new POS solution to fully capitalize on the large crowds the exhibition would generate.

Springboard Retail responded to an extensive RFP process, meeting 164 out of 168 points of criteria, including ease-of-use for a diverse staff, real-time access to data, highly visible KPI tracking, and automated inventory sync with their BigCommerce online store. Ultimately, Springboard Retail was chosen for its ability to provide an affordable POS solution that was very robust: scalable, omnichannel capable, data-centric with enterprise-grade features that would allow the DIA retail division to grow profitably.

With an aggressive timeframe, the team had just six weeks prior to the opening of Star Wars and the Power of Costume, to implement Springboard Retail POS which included a full data migration, technology integrations and training. The challenge was met, and, “there wasn’t a lot of chaos or stress,” says Huck, which he attributes to how “extremely knowledgeable” the Springboard team was from a retail and technology standpoint.

The efficiencies are paying dividends for DIA. The real-time visibility of both transactional data and retail metrics has encouraged a culture of transparency and productivity across the whole organization and is resulting in a better customer experience. To learn more about the results of the DIA’s transition to Springboard Retail, read the full DIA Case Study.

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About Springboard Retail:  Springboard Retail is a robust, cloud POS and end-to-end retail management platform designed by retailers. Built specifically for growing multi-store, multi-channel brands and retailers, the software is easy-to-use and delivers actionable real-time data across the enterprise, giving customers the agility they need to capitalize on shifting market conditions. Springboard Retail drives sales and margin with full inventory, order, promotions, and customer management, unparalleled reporting and analytics, and portability across platforms and devices. Springboard Retail powers $2 billion annually in retail sales across North America and Mexico.

About DIA:  The Detroit Institute of Arts (DIA), one of the premier art museums in the United States, is home to more than 60,000 works that comprise a multicultural survey of human creativity from ancient times through the 21st century. From the first Van Gogh painting to enter a U.S. museum (Self-Portrait, 1887), to Diego Rivera's world-renowned Detroit Industry murals (1932–33), the DIA’s collection is known for its quality, range and depth. The DIA’s mission is to create opportunities for all visitors to find personal meaning in art.


Petra Geiger

Written by Petra Geiger

Petra's diverse experience in corporate communication, branding and marketing, along with her 8 year entrepreneurial stint in retail, keeps her focused on providing inspiring and relevant content for retailers.

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