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Sell More! Blog

The Surefire Way to Tell if Your Marketing is Working

It should be easy to determine if your marketing is effective...right?  If you run a new radio campaign and sales lift, then it worked, didn't it? If you hosted an in-store party and your traffic was through the roof, it was worth it, yes?

Not so fast team. If your goal is brand awareness, then sure—we'll give you that! But if you're looking for measurable profitability, then sales and number of transactions are not going to tell you the whole story. To calculate a single marketing campaign's effectiveness and quantify the return on investment, you must also consider not only your foot traffic, but how those foot traffic metrics compare historically, and the rate and which those customers converted. 

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Topics: Our Integration Partners, Retail Marketing

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5 Things We Learned at IRC 2018

Last week we packed our bags, said see ya to Boston's 90% humidity, and headed to Las Vegas, where we had the honor of...

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Topics: Events, Business of Retail

How to Avoid Back-to-School Syndrome & Maximize Fall Sales

Over the last twenty years, one of the “constants” that I have observed in my work with major retailers is a consistent...

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Topics: Customer Relationship Management

10 Simple Tips to Boost Retail Sales

It's the million dollar question: how do I increase my store's sales? Well, there's no one million dollar answer, but we...

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Topics: Retail Tips & Techniques

What Really Counts in Retail Foot Traffic

We last talked about common retail foot traffic KPIs and the importance of conversion, but let's address some common...

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Topics: Our Integration Partners, Retail Analytics

Physical Retail Isn't Dead. Boring Retail Is.

Despite the click bait headlines, the death of physical retail is greatly exaggerated. Far from it, in fact. But without...

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Topics: Business of Retail

Size Doesn't Matter. Metrics Do.

One store, forty stores. Luxury apparel, pet supplies. 30 SKUs, 3000 SKUs. No matter your store's size, location,...

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Topics: Retail Analytics

How to Measure Retail Store Traffic to Boost Profitability

Competition for customers has never been more fierce, and more than ever, retailers need to consider the value of each...

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Topics: Retail Tips & Techniques, Our Integration Partners

Taking the Mystery out of a Well-Designed Store

Be honest: When did you last make a major floor move? And we don’t mean moving product from over here to over there.

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Topics: Retail Tips & Techniques

Cashwrap Conversations: The Future is For Now

Starting an online retail business in 2018 sounds about as daunting as starting a physical retail business in 2008 did....

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Topics: Our Customers, Ecommerce

Essential Retail Buying Reports to Boost Profitability

Being a successful retail entrepreneur depends on having the right product, at the right price, at the right time. It...

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Topics: Retail Buying, Retail Analytics

Harness Your Data for Painless Store Staffing

Whether it's just you and two employees or you're managing a team of 100, staffing a retail store can be tricky! You want...

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Topics: Customer Service, Retail Analytics

Cashwrap Conversations: The Championship Shop @ BLENDS

I doubt I’ll ever forget my first encounter with a pop up retail shop. Old Navy was celebrating the launch of its new...

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Topics: Our Customers

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