Data has become a major priority for retail businesses of all sizes. As technologies that capture and analyze data change, so too do businesses' abilities to put that data into context and draw new insights from it. The internet of things and artificial intelligence are two critical tools for companies when it comes to data collection and analysis. They provide a better understanding of day-to-day operations, inform business decisions, and give valuable customer insights.
Companies capture data in many ways from many sources. Below are three of the most important retail data sets to collect in your store using your point of sale system.