Southern Tide is one of those classic, all-American, feel good brands. They've done far more than design some fish-clad clothes and accessories; they've created a lifestyle. It's not about the golf shirt, it's about creating memories at the 19th hole. It's not about swim trunks, it's about the feeling of catching your first bass of the season. And it's definitely not about the hat. It's about watching your team come back from 21-3 to win it. To Southern Tide, the South isn't just a location, it's a state of mind, and that's why they've taken the brand across the nation.