Returns. It's an anxiety-inducing word in the retail industry, and January is where we see the highest volume, with upwards of $90 billion worth of merchandise purchased over the holidays expected to be returned this year.
But! No need to fright just yet.
Returns are inevitable, yet with the right technology and superior customer service, you can provide a great return experience for customers, thus promoting additional purchases and brand loyalty and trust. According to UPS's Pulse of the Online Shopper survey, 73% of shoppers say the overall returns experience impacts their likelihood to purchase from a retailer again, and 68% of agree that the returns experience shapes their overall perception of a retailer.