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Cashwrap Conversations: Following the Tide

Posted by Emily Fanning on Oct 3, 2018
Emily Fanning

Southern Tide is one of those classic, all-American, feel good brands. They've done far more than design some fish-clad clothes and accessories; they've created a lifestyle. It's not about the golf shirt, it's about creating memories at the 19th hole. It's not about swim trunks, it's about the feeling of catching your first bass of the season. And it's definitely not about the hat. It's about watching your team come back from 21-3 to win it. To Southern Tide, the South isn't just a location, it's a state of mind, and that's why they've taken the brand across the nation.

For the first ten years of its life, Southern Tide was primarily an ecommerce and wholesale brand. Only recently did they launch Signature Stores, giving themselves a footprint in 14 different cities and towns (with more on the way!), from Westport, Connecticut to Naperville, Illinois. And what started as a polo shirt is now a full-fledged lifestyle brand, offering apparel, footwear, and accessories for men, women and children, plus growing home and collegiate collections. 

We were lucky enough to spend some time "on island" with Madeline Schroeder this summershe's the regional manager of Southern Tide New England, overseeing stores in Chatham, Mashpee and Nantucket, Massachusetts. Check out her customer story to hear about what makes this seasonal store unique and how they're using modern retail technology to thrive.


Want to read more about this rapidly growing lifestyle brand and retailer? Check out our Southern Tide Case Study!

Intrigued by Southern Tide Nantucket's story? Want to learn about the tools necessary to take your store to their level? We'd love to chat and learn about your business!

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Topics: Our Customers

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