If you’re a growing footwear retailer, you know how imperative strong merchandising skills, inventory management, and customer relations are. But what more can you do to increase shoe store sales and traffic? Put your best foot forward with these tips to boost profitability, productivity, and customer acquisition and retention at your footwear business!
1. Create an experience. Make your shoe store stand out from the crowd. Take a page out of Bodega’s book: They’re selling a selection of brands and styles that can be found at hundreds, if not thousands of other stores and websites, and yet customers continue to bring their business to Bodega because of the shopping experience. Its Boston location’s door is hidden within a convenient store; finding it is half of the fun!
2. Collaborate with local businesses. Do you neighbor an apparel store? Plan a “shop crawl”: Grab some wine and cheese and invite your customers and theirs to a traveling shopping party, where they can pick out an outfit to match their new shoes, or vice versa. Do you sell athletic shoes? Organize a group run or workout class with a local fitness studio, and offer participants a discount to pick out some new sneakers at your store afterwards.
3. Think outside of the (shoe) box. Boost units per transaction and average transaction value by offering additional small accessories. Merchandise these on or around the cashwrap, so customers throw them in as impulse buys!
4. Run frequent reports to maintain clean inventory. Shoe stores have arguably the highest inventory volume of all! And with a large stockroom being sorted through by sales associates all day, it doesn’t take long for inventory to get messy and out of order. Using your POS system to run daily reports, like Negative on Hand, helps identify inventory issues as they arise—no sales associate wants to promise a customer they have his size only to find out the inventory was incorrectly reported and you’re freshly sold out! An equal emphasis should be placed on frequent cycle counts.
5. Get social. Set up social media accounts to promote your business and engage with current and prospective customers. Additionally, list your store on Google Maps and Yelp to increase visibility when people search for “shoe stores” within your area.
6. Make good use of downtime. While no owner wants to see a lull in store traffic, take advantage of the occasions it does arise. Familiarize yourself with the product so you’re prepared for customer questions. Get your sales floor in tip-top shape, making sure shoes are organized by style and size and are easily shoppable. Run a report on your top customers and send them a quick personalized note thanking them for their patronage and letting them know about any new arrivals or upcoming events. For more information on increasing customer engagement, download our free Retail CRM Report!
7. Be agile. Plan and make changes based on current trends. The traditional retail mindset of inventory planning is plan, set, forget. You expect to sell boots in the winter, sandals in the summer, and leave it at that. But what about unseasonably cold falls? Especially rainy summers? Retailers need to be prepared for reorders and vendor swaps as to not disappoint customers in need of product at that moment. Your shoe store POS data will come in handy here and allow you to react to changes and trends quickly.
Now get out there and sell your sole!
In the market for a shoe store POS? Watch a demo today to learn why Springboard Retail's inventory, customer, and order management features will help your shoe store sell more, profitably.