♫ It’s the most wonderful time of the year ♫
For consumers, sure. The holidays are wish lists, gift wrap, and cookies with eggnog. For retailers? That’s a different story. The holiday shopping season is often a demanding and exhausting five-week sprint, with Black Friday and the subsequent weekend being the greatest stressors of all. Throw in the added pressure of thinking you have to compete with the big names, and it’s no wonder that just hearing the words “Black Friday” uttered makes your heart beat a little bit faster. But Black Friday Weekend also has the potential to be your highest traffic and sales days of the year, so you can’t simply ignore it out of fear.