The John F. Kennedy Center for the Performing Arts, a Springboard Retail customer, was featured on Fox News last week as the center’s president, Deborah Rutter, was named the Power Player of the Week.
The segment highlighted the Kennedy Center’s grand opening of The REACH, an expansion of the Center that offers visitors an interactive and immersive experience by bridging the gap between performers and the audience.
In the video segment, Deborah Rutter explains that “we need a place that is informal, inviting, and a place where we can put the audience and the artist close together and see what happens.” The REACH was launched with a two-week opening festival in September that featured 500+ events and drew 100,000+ visitors.
Springboard Retail is proud to power the retail operations across the Kennedy Center’s different facilities and concepts, including the REACH. Retail is an important source of revenue for cultural institutions like the Kennedy Center and having a flexible Retail Management System allows them to maximize retail opportunities within innovative spaces and ever-changing concepts like The REACH. You can also help by making a donation!
Check out the full video feature here. Stories like this one are why Springboard Retail is proud to power the retail operations of some of the most important and influential cultural and non-profit organizations across the United States.
Want to learn more about how Springboard supports leading cultural institutions?
Check out our Case Study on the Detroit Institute of the Arts!
Topics: Our Customers