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How Brands Are Engaging Customers During Coronavirus

Posted by Casey Drake on Apr 20, 2020
Casey Drake
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Endear recently had a surge in usage and engagement, and that is largely due to brands & retailers who count on us to supplement their traditional digital marketing efforts with more personalized, curated messaging. We also know this is a time when many companies are looking for inspirational ideas around how to keep up customer engagement, especially with the big question mark around how long COVID-19 will keep us indoors.

Here are some prime examples of how brands are continuing to build relationships with customers from afar:

Blog-Remote-Retail-Relationships-MargauxDonations and Humanitarianism

Inspire your customers to purchase by making it a win-win, a win for them and a win for our shared fight against Coronavirus. Margaux has been donating 10% of all sales to support health workers at hospitals, and Of Mercer is donating 20% of their sales to Meals on Wheels!

We Are Family

Your loyal customers have been with you for a long time; leverage all the customer data you've collected to check in on them and show them that your relationship goes beyond buying and selling.

Endear tip: With our CRM, you can figure out exactly who your top customers are and send them private offers that may help you move any lingering inventory and reward them for their loyalty.

Blog-Remote-Retail-Relationships-EndearExpertise at a Distance

Some brands like Nora Gardner have been offering customers free phone call consultations and styling sessions over Zoom to help customers figure out what they'll need when the crisis ends. Keeping customers' minds off of the current situation and giving them something to look forward to (like wearing their spring or summer wardrobe!) is a great way to help them cope.

Endear tip: You can support these sessions by creating Lookbooks in Endear to help customers narrow down their options.

Free Shipping and Extended Return Policies

If your customers can't come to your store, make it a no-brainer to buy online. On top of product-level promotions, Rebag has eliminated shipping costs to motivate customers to purchase and extended their usual return window to accommodate customers who need more time to coordinate logistics because of the current limitation on resources.

Special Springboard offer: Brands new to Endear who sign up this month can use the app for free until June 30th while stores are closed. Use code remoteretail during sign-up or contact sales@endearhq.com to learn more.

Author-Casey-DrakeCasey Drake serves as Head of Sales & Success at Endear, an app which enables store associates to be in ongoing conversation with customers over centralized text and email. By using Endear instead of standard gmail accounts and personal phone numbers (yikes!), associates can seamlessly incorporate products into their messages, while managers track the volume of their stores' outreach and its impact on sales both in-store and online. Essentially, it's your little black book of client information, the tools to message them, and the analytics to track it, all in one easy-to-use app.

Springboard Retail thanks Endear for their guest post.

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Topics: Retail Marketing, COVID-19