'Tis the season to appeal to the forward-thinking shopper. Consumers are in the market to impress—not only with their own on-trend holiday party ensemble, but with fashion-forward gifts.
As a retail buyer, stocking the shelves sooner rather than later is the best bet to catch the eye of the savvy buyer. These winter and holiday fashion trends, from classic patterns to bold colors, are the ones your customers will be coveting this season and straight into the new year.
PLAID & HOUNDSTOOTH
Keep an eye on this classic heritage pattern making a return in unexpected silhouettes. Designers outfitted models head-to-toe with the Scottish print, commanding the 2019-2020 runways with menswear-inspired tuxedos, but the trend can be taken much more subtly for holiday parties. Nic+Zoe's sophisticated pleated midi-skirt gets it right, effortless expressing multiple trends with a glittering metallic plaid pattern.
Pair bold wide leg houndstooth or check trousers with neutral turtlenecks or blouses for store displays. Translate the trend for the more conservative shopper with pops of plaid in scarves, scrunchies or these statement-making pumps.
In an age of athleisure, retro-inspired flared denim jeans are having a 21st century moment. These are not your "Saturday Night Fever" exaggerated bell bottoms. Slim fitting through the top and slightly wider than bootcut at the ankle, today's look is a versatile and sexy silhouette for all body types. This Hustler Ankle Fray pair fits the bill in every way.
The best thing about this trend is that it lends itself to a near infinite number of looks. Pair with a tucked-in silk shirt for work, or leg-lengthening heels such as these on-trend snakeskin booties from LIT Boutique.
Inner superpowers are informing outerwear this winter. Nothing says effortlessly chic like a cape. The perfect complement to casual looks and formal wear, stock the shelves with this classic yet empowering style. This Jarbo Cape Shoulder Coat is fit for the modern woman with a hidden button closure and slit pockets.
Help customers nail the look without looking kitschy or shapeless. Incorporate belts and mini skirts to show shoppers the benefit of adding contrast by playing with length.
Faux fur is not only luxe, but it makes a statement on oh so many levels. The increasingly environmentally aware fashion industry herald the message at Fall/Winter 2019-2020 shows with showing of glamorous faux-furs. The leopard print pattern that took over this fall continues into the winter, making this Kittsona faux-fur jacket a perfect marriage of trends that will make buyers take notice.
Faux fur exudes richness and is a stand alone statement piece. Pair with toned downed, monochromatic neutrals to avoid competing aesthetics. Shorter, bomber length faux-fur are ideal for the everyday woman who is seeking an eye-catching coat without being over-the-top.
TUMERIC & SAFFRON
Winter is the time to stock Resort 2020. Designers are shaking gray days with a sunnier disposition. Brilliant turmeric and saffron tones are not only must-have colors, but wearing these shades can boost spirits during the depths of winter blues. This one-shoulder dress in vibrant orange showcases the trend gorgeously.
According to the forecasters at the Pantone Color Institute, youthful and flavorful palettes should line shelves this winter and into the new year. These bright colors are hard to overlook when displayed together. Select a mix of bright single-tone accessories and multi-hued showstoppers that allow consumers to mix and match. Low-to-mid priced accessories are also ideal to be labeled as gift ideas.
*Article cover photo courtesy of Kittsona.
Cyndi Zaweski is an award-winning journalist and content creator. She writes about beauty, fashion, travel, home decor, and real estate.
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Topics: Retail Buying