This case study illustrates how in the pink, the nation’s largest chain of Lilly Pulitzer® Signature Stores, capitalized on a first-of-its-kind Social Value integration between in the pink, Springboard Retail, and Ninja Metrics. Springboard Retail’s robust mobile POS system provided the data and Katana, Ninja Metrics’ market-leading predictive analytics tool, laid the foundation for an in-depth analysis of in the pink’s Social Value insights. This easy-to-use technology and visibility enabled in the pink to deliver a 11% lift in revenue, 16% increase in new customers, and 17% gain in items per transaction during the Columbus Day sales event.
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